So you think thought leadership is right for your company or for your organization leadership? Now what do you do?
Well let's see just how committed you are and can be to the process. Here are a few questions to ask yourself:
• How much time and budget do you have to spend on thought leadership?
• What are your goals around thought leadership?
• What will constitute success?
• Who will manage and organize the process?
Evaluating commitment is key to preparing yourself for thought leadership. If you don't have the time and can't make time to write or speak or blog, then how much commitment do you have to this type of campaign. If you don't have budget or resources to travel for speaking engagements or have white papers written, then how much of a commitment can you make to thought leadership? And you must have goals to measure success. Does thought leadership need to elevate your presence in the industry? Is the process meant to generate leads? Is thought leadership a brand exercise?
Though simple questions, establishing your commitment level and goals will determine your success probability from the beginning before you waste time or money on developing a thought leadership campaign.
Showing posts with label communications strategies. Show all posts
Showing posts with label communications strategies. Show all posts
Tuesday, May 5, 2009
Wednesday, March 11, 2009
Thought Leadership
Are you a thought leader or an expert?
Some would say that the two are interchangeable. Many experts are thought leaders but thought leaders aren't always experts. A formal definition of thought leadership is helpful to start: A person, company or organization that is recognized among their peers, customers and constituents for innovative ideas, industry leadership and insight.
Thought leadership should drive agendas, engagement, business success and brand initiatives as a public relations strategy. Thought leaders take a stand, shape opinion and provide a voice above the crowd with a unique point of view.
In developing thought-leadership campaigns for our clients, we have developed a 5-step process to prepare yourself for thought leadership.
1. Commitment
2. Evaluation
3. Develop your Fame
4. What's new about You
5. Delivery focus
In most cases, we find that clients want to start with Step 5...Where can I speak? When can I start a blog? As with all communications strategies, thought leadership requires planning to be successful.
Some would say that the two are interchangeable. Many experts are thought leaders but thought leaders aren't always experts. A formal definition of thought leadership is helpful to start: A person, company or organization that is recognized among their peers, customers and constituents for innovative ideas, industry leadership and insight.
Thought leadership should drive agendas, engagement, business success and brand initiatives as a public relations strategy. Thought leaders take a stand, shape opinion and provide a voice above the crowd with a unique point of view.
In developing thought-leadership campaigns for our clients, we have developed a 5-step process to prepare yourself for thought leadership.
1. Commitment
2. Evaluation
3. Develop your Fame
4. What's new about You
5. Delivery focus
In most cases, we find that clients want to start with Step 5...Where can I speak? When can I start a blog? As with all communications strategies, thought leadership requires planning to be successful.
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