Are you a thought leader or an expert?
Some would say that the two are interchangeable. Many experts are thought leaders but thought leaders aren't always experts. A formal definition of thought leadership is helpful to start: A person, company or organization that is recognized among their peers, customers and constituents for innovative ideas, industry leadership and insight.
Thought leadership should drive agendas, engagement, business success and brand initiatives as a public relations strategy. Thought leaders take a stand, shape opinion and provide a voice above the crowd with a unique point of view.
In developing thought-leadership campaigns for our clients, we have developed a 5-step process to prepare yourself for thought leadership.
1. Commitment
2. Evaluation
3. Develop your Fame
4. What's new about You
5. Delivery focus
In most cases, we find that clients want to start with Step 5...Where can I speak? When can I start a blog? As with all communications strategies, thought leadership requires planning to be successful.
