Share Your Expertise Challenge™

This month Caver Public Relations has been celebrating our 5th Anniversary. During the month, we have been reflecting on our success and planning for the future. There is a lot to celebrate as it's been a pretty good five years of building foundation and developing relationships with our clients. As we focus toward the future, we are very excited about our business, our partnerships and our clients.

To celebrate, we are kicking off the inaugural Share Your Expertise Challenge™.  For the month of October, we have challenged ourselves, our clients and our partners to share expertise for building business. Over the last five years, we have been inspired by the thought leadership and expertise of our clients. Though we all know that sharing our knowledge and expertise is good for business, we often see that experts find it difficult to take the time or focus for outcomes. If you are already pretty good at sharing your expertise, we challenge you to pause, refresh and think about your thought leadership goals. It's a good time to make sure you are truly achieving your goals and that they are tied to business objectives. For those of us who are having a hard time getting started or developing consistency, we're asking you to take the month to implement a new habit.

• Tweet
• Blog 
• Write an expert article 
• Mentor 
• Donate your expertise to charity 
• Speak 
• Read and comment on an existing Blog

Here are 5 Tips for Getting Started:
Schedule time. Don't break the appointment with yourself, but also be realistic about the time you actually have to commit. 
Create a list. This is a list of expert topics you'd like to share and noted resources you'd like to reference or highlight. 
Pick Your Vehicle(s). What comes natural? Speaking? Writing? One-on-One?  
Set a Goal.  What do you want to accomplish from the challenge? What is personal success? What is business success? How does this fit into your other communications and thought leadership goals?
Spread the Word. Tell people what you are doing. Encourage others to join you in the quest.

It is only fair that if we ask you to take the challenge, we share with you our goals. My personal goal is to blog at least once a week. Provide a newcomers experience dialogue on Twitter from BlogWorld, October 15-17 and present a Social Communication Bootcamp for Executives seminar in late October.

Thanks for taking the Share Your Expertise Challenge. Please let us know how it is going and share your results!