Commitment

So you think thought leadership is right for your company or for your organization leadership? Now what do you do?

Well let's see just how committed you are and can be to the process. Here are a few questions to ask yourself:
• How much time and budget do you have to spend on thought leadership?
• What are your goals around thought leadership?
• What will constitute success?
• Who will manage and organize the process?

Evaluating commitment is key to preparing yourself for thought leadership. If you don't have the time and can't make time to write or speak or blog, then how much commitment do you have to this type of campaign. If you don't have budget or resources to travel for speaking engagements or have white papers written, then how much of a commitment can you make to thought leadership? And you must have goals to measure success. Does thought leadership need to elevate your presence in the industry? Is the process meant to generate leads? Is thought leadership a brand exercise?

Though simple questions, establishing your commitment level and goals will determine your success probability from the beginning before you waste time or money on developing a thought leadership campaign.