We suggest evaluation is the next step. In this step, you are trying to determine if you are a leader or just have thought. Everyone has an opinion but that doesn't make them a thought leader. You may be an expert but not a thought leader - yes, there is a difference (referenced in earlier post). You may have great insight but no interest in sharing it with others (competitors), or you're just not ever going to write or speak in public. You may have such advanced thought that no one is ready to listen. Here are some questions to examine in the evaluation stage of thought-leadership preparation:
- What makes you a leader? In what subject(s)?
- What makes your thoughts provoking/different?
- Are you published?
- Are you a speaker?
- Do your peers listen to you?
- If you were a teacher, what would you teach the world (your audience) to do better?
- What do you like to do best?
- Have you been honored in this topic?
The evaluation step is so important to the success of a thought-leadership campaign that we suggest you go through it with an outside source - a pr consultant, a business coach, a trusted business peer. Because you are either likely to be too critical of your abilities or not entirely realistic to the value that you have to offer. An outside, honest point a view will help make this process a success.
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